Hello, my name is Grace Choi.
I am a Hong Kong-based Creative Director, Art Director, and Illustrator with over 20 years of experience in visual communication and commercial design.

My work spans across branding, advertising campaigns, key visuals, POSM, packaging, and spatial / event design, where I translate brand strategies into clear, engaging visual systems. I am experienced in taking projects from concept development to final execution, ensuring both creative integrity and commercial effectiveness.

I have worked with global and regional brands including ACUVUE, Abbott, Pfizer, LEGO, McDonald’s, Bose, Sealy, Colgate, and many more — supporting marketing teams with reliable creative direction and thoughtful visual solutions.

Beyond commercial projects, illustration remains an essential part of my practice. I create personal illustrations and handmade projects inspired by daily life, quiet moments, and emotional details. Through my work, I hope to share warmth, reflection, and a deeper appreciation for the small things in life.

View my illustration work on Instagram:

@draw_the_little_things