Hello, I’m Grace Choi.

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I am a Hong Kong-based Creative Director, Art Director, Graphic Designer and Illustrator with extensive, multi-disciplinary expertise in visual communication, commercial design, and brand storytelling.

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My practice spans the entire creative lifecycle—bridging branding, 360° advertising campaigns, key visuals, retail POSM, packaging, and spatial event design. I specialize in translating complex marketing strategies into cohesive, engaging visual systems. From initial conceptualization to final technical output, I maintain a strict balance between creative integrity and commercial scalability.

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Over the past two decades, I have partnered with leading global and regional brands—including ACUVUE, Abbott, Pfizer, LEGO, McDonald’s, Bose, Sealy, and Colgate—serving as a trusted creative ally to marketing teams by delivering dependable direction and thoughtful design solutions.

Beyond commercial strategy, illustration remains the heart of my creative practice. Under my personal project, I create tactile, handmade pieces and illustrations inspired by quiet everyday moments and subtle emotional details. Through this work, I aim to share warmth, foster reflection, and capture a deeper appreciation for the small things in life.

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Explore my personal illustration journey on Instagram:
📸 @draw_the_little_things